While I have mixed feelings about what Michael Steinhardt has to say on one level, on another, I completely agree with his argument. The source of my concern comes from the praise of birthrightIsrael as THE success he claims it to be. Nonetheless, his argument is compelling for the need to find a new way to do business in our world. The absence of any suggestion as to how is obvious but it does not negate the accuracy of his claim. It is for us, those who work in the field, to find new, smart ways to touch the souls of Jews around the world in meaningful ways. I invite your comments and meaningful suggestions after you watch Michael Steinhardt!